60 Years of History
From a Philips radio shop in Bhopal to Central India's trusted distribution partner — one partnership at a time
The Beginning
Radio Palace is established in Bhopal. The journey begins with Philips radios and lighting products, laying the foundation of trust and quality.
Distribution Experience Begins
Partnership with Hawkins Cookers Ltd marks the start of our C&F and distribution journey. A relationship that continues to this day.
Growth & Diversification
Expansion into multiple categories — electronics, luggage, kitchenware, and more. Building expertise across diverse industries.
Pan-India Capabilities
Distribution of Britannia (Vital Soya Oil) demonstrates national-scale operational capability and logistics expertise.
Modernization
Investment in infrastructure, systems, and processes. Transition from traditional distribution to data-driven operations.
Excel Vyapaar Pvt. Ltd. Formation
The modern evolution begins. A new entity built on legacy values but equipped with contemporary capabilities and technology.
Automotive Sector Entry
Partnership with Bajaj Auto Ltd marks entry into two-wheeler distribution, opening new market segments.
Data-Driven Distribution
Operating as a modern distribution powerhouse with advanced sales accelerators, territory dashboards, and governance-first execution.
60 Years of Building Trust
From Philips radios in 1965 to data-driven distribution today, our journey has been defined by one constant: the trust our partners place in us. We have evolved with the times, embraced technology, and expanded our capabilities, but our commitment to ethical, transparent, and reliable service remains unchanged.