Radio Palace &
Excel Vyapaar Pvt. Ltd.
Legacy-led distribution since 1965 • Trust-first execution • Data-driven distribution • Your partners for growth
Two Companies, One Legacy
Together building trusted distribution partnerships across Madhya Pradesh and Central India
Est. 1965
Radio Palace
Radio Palace
Est. 1965
The founding legacy. Established by the Suri family, Radio Palace began with Philips radios and lighting products, pioneering consumer electronics distribution in Central India. Over six decades, we built the foundation of trust, quality, and ethical business practices.
- C&F for Hawkins since 1969
- Pioneer in MP electronics
- Multi-category expertise
Est. 2012
Excel Vyapaar Pvt. Ltd.
Excel Vyapaar Pvt. Ltd.
Est. 2012
The modern evolution. Building on the Radio Palace legacy, Excel Vyapaar brings data-driven distribution with advanced sales and market growth accelerators. We combine 60 years of relationship building with modern execution frameworks.
- Bajaj Auto distributor
- Territory dashboards
- Penetration planning
Current Engagements
Trusted partnerships with industry leaders across automotive, kitchenware, and industrial segments
Carry & Forward Agency
Hawkins Cookers Ltd
Since 1969
57+ years as exclusive C&F agent for Madhya Pradesh. Managing warehousing, dispatch, and dealer network for one of India's most trusted pressure cooker brands.
Direct Market Distribution
Two-wheelers
Since 2017
Commercial Vehicles
Since 2025
Bearings
Since 2023
Tyres
Since 2024
Tyres
Since 2025
Auto Parts
Since 2023
Data-Driven Distribution
Modern sales and market growth accelerators built on 60 years of distribution expertise
Penetration Planning
Strategic width and depth coverage analysis to maximize market reach across all dealer tiers and outlet types.
Availability Gap Reduction
Systematic identification and closure of distribution gaps through data-driven outlet mapping and coverage analysis.
Territory Dashboards
Real-time visibility into territory performance, sales metrics, and market intelligence for informed decision-making.
Partner Performance Reviews
Regular assessment and optimization of channel partners with structured scorecards and growth planning.
Inventory Discipline
Aging analysis, intelligent replenishment systems, and stock rotation to minimize dead inventory and maximize turns.
Execution Cadence
Structured weekly and monthly rhythms ensuring consistent market execution and accountability at all levels.
Governance-first, facts-only commitments — no false promises, no unsupported claims
Our approach combines traditional relationship-based distribution with modern execution frameworks, ensuring both trust and measurable results for our principal partners.
Proof of Scale
Demonstrated capability from regional to national operations across six decades
61+
Years of Legacy
100+
Brands Distributed
55
Districts Covered
57+
Years with Hawkins
Complete MP Coverage for Piaggio
State-wide distribution operations across all 55 districts of Madhya Pradesh for commercial vehicles.
57+ Years with Hawkins
Uninterrupted C&F partnership since 1969 — one of the longest distributor relationships in the industry.
Multi-Category Expertise
From electronics to automotive, kitchenware to pharmaceuticals — proven execution across diverse industries.
Trusted by Leading Brands
61+ years of partnerships with India's most respected companies
100+ brands distributed across kitchenware, electronics, automobile, luggage, and more
Our Values
The principles that have guided our partnerships for 60 years
Ethical Operations
Fair and transparent in every transaction
Right Delivery
Right quantity, quality, and time — always
Facts-Only
No false promises, only supportable commitments
Win-All Approach
No restrictive practices — partners grow together
Let's Talk About Your Distribution
Whether you're an OEM looking for distribution partners or a dealer interested in our brands, we're here to help.
We respond within 1 business day